Business Benefits of Agile

Business Benefits of Agile Agile marketing has proven to be one of the most vital business concepts leading to success in both individualized customer experience, as well as overall product performance. The key component of this type of marketing, agility, represents an organizations ability to assess environmental change and then efficiently and effectively respond to that change. This approach improves the predictability, adaptability, speed, and transparency to change of the marketing function. Being able to tailor their efforts in a quick manner is a must for marketers, so to successfully respond to changes that occur in market conditions, customer behavior, and business direction to benefit market share. By doing so, marketers will gain the ability to gain a more individualized connection with customers in a dependable, effective and engaging way, therefore achieving what is known as individualized marketing. As a result of keeping customers up to date with all marketing affairs and therefore gaining a le gitimate grasp of their habits and issues, marketers put themselves in the best position of creating rewarding relationships. Marketing agility is centered around the ability of marketing organizations to collaborate in an efficient fashion, while also being able to adjust their performance to potential changes. In combination with this, it is imperative that marketing organizations also focus on the execution of the following key initiatives: Centralizing the management of all marketing programs Aligning marketing activities to budgets and spending accounts Developing reusable process workflows Responding at the speed of the customer Adjusting campaign execution based on analytical insights Improving marketing performance by employing proven strategies for success Remaining agile throughout a campaign so changes can be made in real time There are three primary operations considerations in agile marketing. The first is Planning Spend Management, which is the ability to fully access limited marketing resources so that marketers can get the most ROI from their marketing initiatives. Next is Workflow Collaboration Management, or the ability to prioritize and execute all incoming marketing requests with pre-established, reusable workflows. And finally, Marketing Asset Management, the ability to design, edit, produce, and deliver creative assets that consistently and automatically invoke executive, marketing, and legal approval mechanisms. Planning Spend Management: Marketers have the chance to get the most on their investment, but in order to do so, they need to have the option of seeing limited marketing resources more clearly and thoroughly. Focusing on planning and spend management can help this happen. If there is a lack of perceptibility in terms of how marketing resources are being designated, both marketing costs and missed opportunities are likely to increase. Implementing current insights into spending rates and budget adherence, enables marketers to make well-informed decisions concerning the success of strategic initiatives and make immediate and responsive adjustments. Another consideration for improving planning and spend management is creating a centralized marketing calendar which links every action to the spend that supports it, allowing greater visibility into every strategic initiative and its measurable results. Access to this information also allows for informed conversations and eliminates opinio n battles with fact-based data. Workflow Collaboration Management: In order to better manage workflow and collaboration, there needs to be a clear understanding of all incoming marketing requests so work can be prioritized and carried out with pre established, reusable workflows. This will not only maximizes an organization’s marketing efforts, but also ensure process compliance and reporting. Additionally, the ability to choreograph and manage all the intra-agency and inter-agency communications and activities that support the creation, execution, and governance of omni-channel customer campaigns is essential to an organization’s efficiency, agility, and overall success. The system manages itself, providing the opportunity for marketers to focus on creativity. The true power of workflow and collaboration management is exposed when the broad aspect of it enables a complete end-to-end process and encompasses all steps of the marketing activity. Marketing Asset Management: The best and most effective marketing efforts require that an organization’s creative assets are designed, edited, produced, and delivered in a way that consistently and automatically invokes executive, marketing, and legal approval mechanisms. By harmonizing these operations in an efficient and compliant way, marketers can ensure their digital and creative content is both effective and compliant. By prioritizing a close and efficient process with creative asset production partners, marketers can position their organizations to successfully deliver streamlined, approved, and compliant assets at the speed each customer wants and expects. The best marketing asset management approach establishes a consistent process for creation and a single place to store properly licensed and approved assets. The financial benefits of this repository are undisputable – marketers have the most up-to-date creative pieces they require at their fingertips, and there is never a cost associated with replacing lost or misplaced assets. The benefits of increasing marketing agility are both measurable and substantial. In fact, highly agile organizations report they meet goals and business objectives 83% of the time, compared to 59% of less agile organizations. Increase in productivity is a big one, which can be measured in ways such as completed marketing tasks, results, points, etc. There is also more transparency, allowing other branches of management to see the whereabouts of marketing. Because two agile marketing core values are accountability and measurability, this emphasis better develops marketing’s contribution communication skills. Customer satisfaction also increases as a result of customer needs being met quickly and with honesty, encouraging them to make a purchasing decision. Agile marketing allows for marketing teams to have a better overall connection with their different departments and allows for improved communication internally and with their customers. Experience and performance will not o nly improve exponentially, but marketers’ ability to do their job will prove to be more straightforward and more fun. Being able to share and collaborate with the people you work with makes way for greater respect and satisfaction throughout the workplace.

Assignment Example | Topics and Well Written Essays - 250 words - 424

Assignment Example They search talent and make sure the right companies consume it the right way. Menasa and Partners has its values and norms. They have a highly passionate staff who is interested and keen in the future of their candidates and clients. Before appointing a recruitment partner there are several areas where the staff ponders over. They look for the staff who is interested in the company. Moreover, they would also highlight the consultants who provide the best advice. The company`s culture and market value are also fully highlighted. The staff of Menasa and Partners is well experienced and well aware of the National Recruitment Standards and Companignes. They understand the market value and know how to attract candidates. These Recruitment Compaigned are essential. They are responsible for locating individuals to the best available geography where they can excel. Menasa and Partners respect both public and private organizations. They keep note of the national and international standards. Talented candidates from Kuwait, Qatar, UAE, Oman and Bahrain are located where they are needed best. Companies all over the world are in need for the perfect vacancy. Instead of going through hundreds of CVs and carrying out interviews, the companies convey Menasa and Partners their requirements. The staff of Menasa and Partners, works adequately to look for the right people needed for a

Assignment Essay Example | Topics and Well Written Essays - 2500 words - 3

Assignment - Essay Example The only goals they need are how to conform to the traditional, typical place of females within that society. You are a girl so you can only become and wife and mother, any other aspirations are unrealistic, foolish, and in some cultures, blasphemous in the eyes of some faiths and philosophies. Women have been discriminated against throughout history for a number of societal, philosophical, traditional, and religious reasons; they are at the mercy of highly patriarchal environments. In some locations of the world the key element that deprives most women of realizing their greatest potential is the lack of education. Women, it is believed, do not need to be educated and are often legally not allowed to be educated in many cultures in the world even today. The human rights violation represented by denying education to female citizens literally cripples and impedes their quality life from the day they are born to their day their life ends. This essay will prove the potential human rights violations with a long list of negative side-effects related to denial of female education throughout the world Lack education maintains female disadvantage in the labor force, disadvantage economically, confines them to their society’s defined gender roles, and is a distinct violation of the individual human rights of women. Education is the most valuable tool and greatest means to positive opportunities in the future, hence its denial to women have led to serious quality of life concerns. Firstly, understanding some of the history of gender inequality reveals just how common discriminations against girls and women truly are. It some ways the denial of female education may be the oldest of all human rights violations. Then by delving further in to how the lack of female education contributes directly to the inequality in the labor force, as foundational and higher education dictate the quality of employment and incomes they are able to earn.